Marketing Communications/Direct Response Consultanting

EA Direct Response

 
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looking to lift your marketing?

Let me help you and you team.  I am a savvy direct response marketing and marketing communications specialist. Over the course of my career have generated revenue and acquired new customers/supporters through a variety of different mediums: Interactive, Off-line, Video, Mobile, E-mail, Social Media, and Viral Marketing in a number of arenas. 
 

AREA OF EXPERTISE

Marketing Communications, Direct Response, Digital, Supporter/Customer Retention, Database Marketing, Opening New Market Segments, Twitter, Inbound Marketing, Product/Program Launch, Google AdWords, Philanthropy, Social Media, Database Conversion, Branding, Supporter/Customer Acquisition, 508 Compliance, Planned Giving, Marketing Program Operations, Budgeting, Data Analysis, Major Gifts, Customer Service, and Strategic Planning

                  

CORE COMPETENCIES

    Marketing Communications: Well versed in Digital, Social Media and Off-line to deliver effective marketing, advertising, and branding strategies for a variety of diverse organizations. In 2015 my parody Twitter Account was also named one of “the 7 best Twitter Accounts in DC."and has been featured in the Washington Post Express.

    Direct Response Marketing: Consistently executed simultaneous marketing/fundraising campaigns across different channels. Expertise includes both Strategic Planning and Tactical Management. Responsible for generating over $225 million dollars in revenue for different non-profit organizations and associations.

    Project & Program Management: Successfully managed complex marketing/fundraising programs. 
Implemented and launched sophisticated new marketing programs and products including the Sustaining Giving Program for a flagship public radio station, and new premium service for a global media company. 

    Team Leader and Player: Over the course of my career, have effectively managed numerous consultants, outside vendors, and staff that were both direct and indirect reports. 
 

 

Experience

EA Direct Response

January 2011 - Present

Large National Environmental Organization: Led all offline fundraising efforts, for which there was an annual revenue expectation of close to $18 million. Increased the year-end revenue by 25% over what it had been previously and launched a new fundraising channel. Later, facilitated the transition to a new advertising agency. Responsible for all aspects of the Membership Renewals and Appeals fundraising channels which generate over $16 million a year annually. 

Local Social Services Organization:  As the Acting Director of Development and Communications, I was responsible for a sharp 20% increase in revenue over what it had been over the previous time period. I expanded the Monthly Giving, email and digital operations of the organization, as well as managed and applied for several significant Foundation Grants for the organization.

Regional Cultural Organization: Developed and implemented a four-year digital strategy to double the rank-n-file donation revenue and membership while establishing a national fundraising presence.

International Cultural Organization Successfully consolidated several council (franchise) donor databases into a single unified system. Expanded and modernized the membership renewal program which resulted in over a 31% increase in revenue. Enhanced the fundraising reporting & analysis, as well as improved the fundraising site pages. Introduced new fundraising channels for the organization. 

Small Federal Government Agency Managed the update and successful relaunch of the agency website, which went live on time and was fully 508 compliant. Oversaw Interactive and social media marketing for another government client. 

Non-profit Energy Conservation Organization: Developed branding guidelines, a communications handbook, and produced sample newspapers. Assisted in the RFP process.

 

 

 

 
 


Education

The George Washington University

M.A. International Affairs
 

Drake University

B.A, History and Political Science
 

 

 

Certifications 

Professional Certification in Google Adwords

 

Contact

Email: erkAndrsn@gmail.com
Phone: 202-302-1165
Address: washington, DC